Healthy Village Urban Campaign for Community Engagement

The Power of Community Engagement

At the end of last year, Lalmonirhat, a district in northern Bangladesh, became the heart of a vibrant health campaign. The Healthy Village Urban Programme aimed to inspire healthier behaviours through interactive, community-driven initiatives.

With a mix of media outreach, creative engagement, and grassroots advocacy, the campaign reached thousands—raising awareness on hygiene, nutrition, and inclusivity, particularly for children with disabilities.

A Multi-Layered Approach to Lasting Change

To maximize impact, the campaign unfolded across multiple platforms and activities. There was press meet and media engagement to formally launch the event and get media coverage. Banners, flyers and murals: Educational materials on hygiene and nutrition, primary health care for maternal and adolescent health were distributed, there were art competitions among the students of schools on the concept of Healthy village through the youth eyes and public spaces were transformed with striking murals.

The campaign culminates in Bringing the Message to Life: The Village Fair. The grand village fair drew over 3,000 attendees. The fair combined education with entertainment:

Health & hygiene product stalls: Local entrepreneurs showcased menstrual pads and nutritious foods and supplements

Interactive games & art competitions: A ring game tested knowledge on hygiene and nutrition, while children illustrated their vision of a healthy village through art.

Live performances & influencer participation: Local influencer RJ Ridoy energized the crowd with music, reinforcing key messages.

Local theatre and storytelling: A stage drama illustrated common health struggles, making solutions relatable.

Watch the video below to get a full impression of the campaign and it’s multi-layered approach.

A Model for Future Community-Driven Campaigns

Max Foundation successfully reached not only women and children but also men and youth, often harder to engage in health initiatives. By blending education with interactive elements, the campaign ensured key messages resonated, inspiring real behavioural change.

The success of this initiative highlights the power of community-driven interventions. As we refine and scale similar campaigns, we remain committed to fostering healthier, more resilient communities.

Learn more about Max Foundation’s impact in Bangladesh